The most inexpensive way to build custom software is to create it yourself with a product from companies like Syware or Formotus. While this can often be an extremely cost-effective strategy, it’s not for everyone and not appropriate for all environments. Some people may feel overwhelmed with the task of “programming.” You can develop simple data-driven applications very easily and rapidly, but keep in mind that along with the simplicity comes a lack of programmatic functionality. You won’t get the same power and capabilities that come when using a more powerful development environment. Consider very carefully whether this approach will meet your needs.

If you are a part of a larger company that has software developers on staff, you may be able to field an internal development project to create the system. Be aware, though, that they will probably have to adjust their user interface design practices, usability/reliability standards, and overall architectural assumptions if the project is to be successful. In order to help with the transition to mobile software development, you may want to consider hiring experienced consultants and/or mobile software engineers to evaluate your needs, develop a strategy and system design, and then have your in-house software developers program and maintain the system.

Finally, you can simply outsource the entire project. Some development firms prefer to build software directly from a formal specifications document, while others would rather help the customer evaluate their needs in order to develop requirements and specifications. While some firms specialize in conducting Return on Investment (ROI) analysis, feasibility studies, and usability research, other firms simply want to do what they’re best at which is writing great software that is optimized for mobile platforms. You’ll find enormous disparity in the cost and quality of work performed, so it pays to do your research and to know exactly what you’re looking for.

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